96 July 2012 BTM The very first Fiesta was produced in 1976 as Ford’s practical and economical response to a fuel crisis that had gripped the world. This immediately tapped into a small car demand in Europe and around the world. Thirty-five years, six generations and 15 million cars after its debut, the Fiesta continues to offer practicality, style and efficiency to car buyers of all ages. Assured quality The quality of the new model is showcased by its distinctive kinetic design cues, an interior quietness that rivals larger cars and engaging driving dynamics. Employing elongated dragon’s eye headlamps and muscular front fenders and hood, Fiesta is sporty yet accessible and inviting. Fiesta is the representation of Ford’s signature design language used across the global Ford portfolio of smaller vehicles. This new look reflects the motion and the experience of dynamic driving. The same theme continues in the interior design, with the instrument panel and centre stack combining to provide visual identity and distinction. Another added bonus is the interior quietness — which is taken to a new level for the small car segment. The inclusion of a specially laminated windshield, a class-exclusive, helps absorb and contain road and wind noise. But it doesn’t just end with good looks; the manufacturers have put great precision in quality and safety. Under the stylish exterior of the new Ford Fiesta is a robust body structure, crafted from the toughest of materials to protect occupants in the event of a collision. Fiesta uses an exceptionally high level of cold- and hotformed high-strength steels in its body structure for a car in this segment, yet, despite its advances in strength, the car’s body structure overall is lighter than before. Hi-tech crowd The new model delivers value, style and class-leading fuel economy without asking a driver to compromise on technologies that add connectivity and convenience. Functionality played a key factor in the design process as the controls and buttons strategically resemble the usage logic of a modern mobile phone. From the driver’s seat, the eye is drawn immediately drawn to a multi-function display screen. Bringing in a host of big car features to the small car segment, Fiesta also offers remote keyless entry, driver’s onetouch power window control, push-button start and steering wheel-mounted supplemental audio controls. E Call 17 737-373. Ford Fiesta celebrates 35 years as one of the world’s leading choices in the small car segment motoringshowcase ALMOAYYED MOTORS A Car for the Ages
RkJQdWJsaXNoZXIy Mjk0MTkxMQ==