www.bahrainthismonth.com February 2013 101 The story starts with the pearl; the treasure that brought the GCC its first taste of wealth and the latest source of inspiration for BMW’s bespoke option programme — BMW Individual. The BMW Pearl Series is a collection of 88 specially designed and produced BMW 6 Series Pearl and 7 Series Pearl Individual models. They feature an exclusive frozen matt brilliant white exterior colour and a Merino Amaro brown leather interior, with white piping and individual wood trim in ash grain white. An elegant ‘Pearl’ designation on the chrome trim adorns the rear of both models as well as the door seals. These exquisite marks of bespoke craftsmanship are the vision of BMW Group Middle East. BMW Individual designers were challenged to transfer the mystery, elegance and beauty of the pearl to a BMW 7 Series and 6 Series Gran Coupé. The result is a series of unique vehicles that are set to truly capture the imaginations and appeal to the discerning tastes of BMW customers across the Middle East. Just like the BMW Individual programme, haute couture is synonymous with exclusivity, where each piece is unique and handmade by the most experienced and talented tailors. It is therefore fitting that the BMW Pearl Series was unveiled recently in a series of exclusive haute couture fashion shows for VIP guests. “Luxury and style are experiences you aspire to; both of which can be achieved through the car you drive and the clothes you wear,” says Paul Yates, general manager at Euro Motors, the exclusive distributor for BMW in the Kingdom. “This BMW Individual programme is the ultimate reflection of style and exclusivity. It enables customers to tailor their vehicle to a bespoke design that suits their individual style by using a range of premium materials, paints and interior trims.” A history in design and art Established in 1991, BMW Individual was the first of its kind in the premium automotive industry. The programme was launched with the aim of leading the trend towards more individuality by concentrating on customers looking for made-to-measure solutions. Since then it has been a synonym for outstanding technical ambition and a desire for automobile perfection. The programme’s success story began with a design from Karl Lagerfeld, followed by another two creations over the next few years. An Individual model created for the world-renowned artist David Hockney was the epitome of eccentricity. The passenger seat in his BMW 6 Series was replaced by a basket containing water for his constant companions — two dachshunds. The BMW Pearl Series is available on 88 BMW 7 Series and BMW 6 Series Gran Coupé models, and can be ordered through Euro Motors. E Call 17 750-750. The BMW Pearl Series, launched at exclusive haute couture fashion shows, celebrates Bahrain’s ‘jewels of the sea’. A Unique Experience EURO MOTORS
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