bahrainthismonth.com | OCTOBER 2025 COMMERCE 37 HyperMax is the company’s first independently-owned grocery retail brand and represents a significant milestone in its regional growth. Designed with Bahraini consumers in mind, HyperMax places strong emphasis on fresh local produce while also offering a broad selection of global products. Its mission is to deliver affordability, quality and choice in everyday shopping, ensuring residents enjoy a worldclass retail experience close to home. Boosting Local Economy Aligned with Bahrain’s Vision 2030, the launch aims to strengthen local businesses and encourage sustainable growth. HyperMax is partnering with more than 250 Bahraini farmers, producers, suppliers and SMEs, creating resilient supply chains that contribute directly to the Kingdom’s economy. The initiative also supports employment, with over 1,600 colleagues forming part of the HyperMax workforce across the country. Mohamad El Khatib, Head of Operations at Majid Al Futtaim Retail – HyperMax Bahrain, explained the significance of the move: “With over three decades of deep-rooted experience in the region, Majid Al Futtaim has consistently delivered exceptional quality and value to its customers. The launch of HyperMax marks a key step in our ongoing commitment to placing communities and customers at the centre of everything we do. By championing local sourcing, we are building a dynamic ecosystem that makes fresh, high-quality grocery products more accessible and affordable.” “Through HyperMax, we aim to continue driving economic self-reliance and sustainability through partnering and empowering Bahraini farmers, suppliers and talent, in alignment with Bahrain Vision 2030,” he adds. Omnichannel Expansion To cater to changing shopping habits, HyperMax has introduced six stores across Bahrain along with a dedicated e-commerce platform. This omnichannel approach ensures customers can shop conveniently both in-store and online, reflecting the brand’s focus on accessibility and customer-first service. The flagship HyperMax store at City Centre Bahrain also welcomed families with launch activities from 6pm-10pm, reinforcing its role as a community hub as well as a retail destination. Majid Al Futtaim, the leading shopping mall, retail, communities and leisure pioneer across the Middle East, Africa and Asia, has officially launched its flagship grocery retail brand, HyperMax, in Bahrain. New Era for Retail
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