156 March 2015 www.bahrainthismonth.com marketplace Fast as Lightning Bolt PUMA Get up to speed with a shoe that will not only put a spring in your step but also inspire you to follow in the footsteps of the fastest man on Earth. PUMA has gone the extra mile by launching its new running shoe, IGNITE, a performance shoe featuring innovative foam technology that maximises energy return to keep you running further for longer. What’s even more inspiring is the fact that the IGNITE shoe is worn by the world’s fastest man, Usain Bolt. It is PUMA’s most responsive running shoe, designed for a wide range of runners, optimising comfort and durability. The shoe’s revolutionary IGNITE foam powers every stride. It provides responsive cushioning, optimal rebound and comfort. The premium ForEverFoam — Cellasto sets IGNITE apart and is strategically placed in the heel. ForEverFoam is a compound that is heavily used in the automotive industry. In a running shoe, it disperses the impact at each step and gives the same performance under cold and hot temperatures. This material creates long-lasting durability and is entirely new to the market with the direct-inject tooling being a first of its kind for PUMA, creating its most responsive foam. Additionally, the Polyurethane blend in the mid-sole provides immediate comfort and a superior energy return. It also offers a high rebound cushioning that feels good from the very first moment. Inspired by the brand philosophy of Forever Faster, IGNITE has been designed to help you run faster, while still looking and feeling good. The shoe is meant for different types of runners and their various needs — from serious to everyday runners and cross trainers. Looking to nature for objects that are fast and visually show the use of energy, IGNITE designer Jacob Garcia drew inspiration from comets, one of the fastest moving objects in the universe that have a visible trail. This inspiration is apparent in the shape of the shoe’s sidewall and outsole. “I start out with a running shoe to warm up before going into a spike and I need a shoe that is comfortable and keeps my energy up. I love the IGNITE for that, and I can feel it make a real difference. It’s a pretty good looking shoe as well,” says Usain Bolt. PUMA Global’s running training business unit general manager Karin Baust says: “We’re proud to bring IGNITE to the market. This shoe has been a long time in the making; we’ve been working on the foam innovation and tooling for a number of years. It’s extremely satisfying to launch IGNITE because advancement in footwear technology like this doesn’t come around every day and we’re confident this is going to have a big impact on a wide range of runners around the world.” The shoe is exclusively available at the PUMA store, located on the second floor of City Centre Bahrain. Call 17 178-046.
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