www.bahrainthismonth.com March 2014 103 Curiously, the Camry’s international success story is much more pronounced than its domestic one. Once it made the switch from a compact to mid-size sedan, it must have become too big for the notoriously compact-crazy Japanese market. However, Toyota probably isn’t too worried about this given the following statistic. The Toyota Camry has been America’s top-selling model in all but one of the past 17 years. That’s right! It took the title in 1997, and has held it ever since, except for 2001. And the Camry is highly successful in the Eastern European, Middle Eastern and Australian markets, too, which means that the model’s popularity isn’t a localised phenomenon particular to the United States of America. Much of the Camry’s success can be attributed to its superb quality, durability and reliability. Its modern styling was shaped by the rational application of advanced technology, contributing to both the excellent aerodynamics and the spacious interior. However, its success can also be attributed to the high levels of luxury and comfort you get for your money. For example, a six-speaker audio system creates the superb sound presence in the cabin. The system’s touch-panel display (optional) and steering wheel switches enable easy operation; it also features USB/MP3 connectivity. The navigation system guides you to your destination with clear and easy-to-read graphics on the display, quick route search and zoom function. The back guide monitor supports smooth reversing operations when parking in a garage or parallel parking, showing the rear view together with guidelines. Also adding to the premium feel is a power rear windshield, which automatically retracts when reverse gear is engaged. The ‘Smart Entry and Start System’ lets you unlock all doors by simply gripping a door handle, when carrying the electronic key. The car can be started by simply depressing the brake pedal and pushing the engine switch. The new Camry features a lightweight and compact 2.5-litre four-cylinder inline engine, which features high performance, low fuel consumption and low emissions. It integrates sophisticated technologies, such as Dual VVT-I, which contributes to fuel economy and reduced exhaust gas emissions. A host of advanced features contribute to the exciting sporty driving performance and excellent straight-line stability. Accurate matching of the super-intelligent six-speed automatic with the engine consistently produces outstanding driving performance and fuel efficiency, and at the same time realises a smooth, shifting feeling and quiet operation. Peace of mind Reassurance grows with the knowledge that the Camry integrates the top levels of safety performance in its class. The VSC/disc brakes help prevent front or rear wheel slip by reducing engine power and applying brake force to the wheels that require it (GLX and SE only). For excellent basic performance, large disc brakes, ventilated on the front, provide sure stopping performance. To help reduce the impact to occupants in a collision, the Camry is equipped with the SRS driver airbag, SRS side airbags in the front and SRS curtain shield airbags front and rear. E Call 17 730-730 or visit www.toyota.com.bh. Already a highly successful model, the Camry keeps on getting better with each year, further cementing its popularity as one of Toyota’s best-loved models globally. Improving on Excellence EBRAHIM K KANOO
RkJQdWJsaXNoZXIy Mjk0MTkxMQ==