July 2014 141 www.bahrainthismonth.com In collaboration with its long-term respected partner Asia Jewellers, Officine Panerai opens its first outlet in the Kingdom. The brand consolidates its presence in the GCC and in one of the world’s high-end shopping destinations. Situated on the first floor of Moda Mall, the boutique is designed with a sophisticated and rich interior, which includes stunning Venetian walls, Italian furniture and a gold Calacatta marble stone floor. “The store is a significant part of our expansion plan across the GCC and we are happy to mark this milestone, which will enable us to reach the residents, the commercial community and tourists that frequently visit this prestigious mall. This will strengthen our core mission to be closer to our existing and potential customers in the Kingdom,” says Milvin George, Panerai’s regional managing director. The design of the venue, with a floor space of around 27 square metres, is emblematic of all Officine Panerai boutiques, in which each detail recreates a classic Italian style environment. From the historical supply of highly specialised instruments for the Italian Navy to the current sponsorship of Panerai Classic Yachts Challenge, the sea has always played a leading role in the Florentine company’s history. The boutique interior evokes this link through the use of teak wood, brushed steel, porthole-shaped windows and wavy walls, all of which recall the shape of the most elegant sailing yachts. Officine Panerai was founded in Florence in 1860 as a watch-making establishment, shop and school. For years it supplied the Italian Navy with precision timepieces, particularly to cover the needs of the special underwater diving corps. The projects it worked on at the time, including the Luminor and Radiomir watches, were covered by the military secrets act for years and Panerai watches were launched on the international market after the Richemont group purchased the brand in 1997. Today, Officine Panerai develops and manufactures its watches and movements in Neuchâtel, combining Italian design and history with Swiss watch-making know-how. Panerai watches are sold all over the world through an exclusive network of distributors in addition to its boutiques worldwide. i Visit www.panerai.com. Grand Debut ASIA JEWELLERS The sea is a key element of this renowned watch making brand; its new boutique is as enthralling as the watches it houses.
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