62 January 2014 www.bahrainthismonth.com businessconference Flying the flag for the best of Britain’s engineering, the Advanced Engineering and Innovation Conference will showcase the country’s leading role in the automotive and aerospace industries. The event at the Bahrain International Circuit is an important component of the Great British Week and over 200 delegates are expected to attend. On arrival, guests will be treated to a unique line-up of British manufactured cars, motorcycles and machinery including Mini, Jaguar, Land Rover and Rolls-Royce, Bentley, Aston Martin, Triumph and JCB. Other British exhibitors include Ordnance Survey and its Bahrain partner SLRB, McLaren Automotive, McLaren Applied Technologies, JCB, Bloodhound SSC, Blue Water Bio and the Bahrain Economic Development Board (EDB). “The McLaren group of companies is leading example of British design and engineering talent. With a strong investment from Mumtalakat in the ownership of the company, it’s fitting that McLaren is one of the companies that we spotlight during the event,” notes Martin Whitaker, managing director, Sportique 88. Two of the Formula One Paddock lounges are being used for the event. In a Formula One Pit Garage below the conference halls, the McLaren Automotive team will demonstrate the company’s staggering road car products; the 12C and the all-new P1. Alongside McLaren in an adjacent garage, students from St Christopher’s school will exhibit what they’ve achieved in design, research and development, and production with the dynamic Formula One in Schools mini race cars. Paul MacKenzie, programme director at McLaren Automotive is one of the main speakers at the event. Paul will unveil the company’s latest supercar, the McLaren P1. The car will be demonstrated to guests and exhibitors on track during the morning event. Jim Newton, the market development director at McLaren Applied Technologies will discuss the wide range of activities his company is involved in. Jason Sutcliffe, marketing director of Rolls-Royce Aero, will illustrate the background of the company’s portfolio, its success and provide an insight into some of the latest technology the company has engaged in. The fourth speaker, Richard Noble, OBE, is a man on a mission and that mission is to break the 1,000mph (1600km/h) barrier on land. Richard was the holder of the world record for land speed between 1983 and 1997. He is now leading the Bloodhound SSC project aimed at extending the record in 2015. The EDB has invited around 100 delegates from a variety of businesses which have an interest in the automotive and aerospace sectors. Companies such as JCB and Atkins represent the construction industry. The Ordnance Survey and SLRB will demonstrate how satellite technology is being used to help engineers as well as the general public, with a range of mapping activities designed to extend the use of maps in ways that were inconceivable a few years ago. E Email [email protected]. A signature event within the Great British Week showcases British expertise in the spheres of engineering, innovation and design. Bloodhound SSC When? January 18 | Event? Advanced Engineering and Innovation conference | Venue? Bahrain International Circuit Celebrating the Best
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