bahrainthismonth.com | FEBRUARY 2026 MOTORING 75 Legacy Leading with As Marketing Head of Kia Bahrain, Isa Ahmed Bin Hindi approaches brand-building through a balance of creativity, strategy and continuity. As a third-generation member of the family business, his role carries both responsibility and momentum, particularly as Kia prepares to expand its local presence with new models such as the Tasman. What first drew you to marketing, and what continues to motivate you in the field today? My main motivation is being able to contribute to the business my grandfather started many years ago. As the third generation to be involved, it is a real honour to continue the legacy. Additionally, what motivates me is seeing ideas turn into reality, whether that is stronger brand awareness, increased showroom traffic or customers genuinely connecting with what we communicate. Marketing is constantly evolving, and that ongoing challenge is what keeps it exciting. Was there a moment early in your career that helped define the kind of marketer or leader you wanted to become? Early in my career, I spent around a year working across different departments. Marketing, particularly in the automotive sector, stood out to me. I realised that the heart of marketing lies in understanding customers. It is not just about creating visuals or campaigns. How has your professional journey shaped the way you make creative and strategic decisions at Kia Bahrain? My journey has taught me to look at the full picture and how it fits into the brand story, customer journey and business objectives. At Kia Bahrain, we focus on campaigns that are culturally relevant to Bahrain while staying aligned with Kia’s global brand standards. How does your personal approach to leadership and marketing translate into the way Kia Bahrain communicates with customers and builds long-term trust? I’ve learnt a great deal about leadership from watching my father interact with people and navigate different situations. My leadership style is based on consistency, transparency and respect for the audience. This is reflected in how Kia Bahrain communicates. Trust comes from delivering on promises and maintaining consistency across all touchpoints. What features of the Kia Tasman will resonate most with Bahraini customers? The Kia Tasman combines rugged capability with modern design and advanced technology. Bahraini customers value vehicles that handle daily city driving as well as weekend desert trips. Its durability, off-road performance, spacious interior and advanced safety systems make it versatile and well suited to local needs. How will the Kia Tasman enhance the driving experience for Bahraini families? For families, the Tasman offers versatility. It is practical for everyday use while remaining capable for long drives and outdoor activities. Comfort features, safety technology and interior space make it ideal for family travel, offering confidence across highways and desert terrain. Looking towards 2026, how do you see Kia’s role in Bahrain evolving? By 2026, I see Kia strengthening its position as one of the most trusted brands in Bahrain. With new models like the Tasman, Kia will expand into new segments while continuing to shape how customers experience mobility through technology, service and reliability.
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