148 December 2011 BTM A wide range of new products, including the global awardwinning all-new Jeep Grand Cherokee, have reinvigorated the brand; Bahraini car buyers will see a further example of this in the shape of the sleek new Jeep Compass. “The Jeep Compass takes many of its styling cues from the Grand Cherokee, winner of more than 30 global awards since its launch; it has undergone a comprehensive redesign both inside and out, enhancing its appeal to a wide customer base,” says Jeffrey Barrett, general manager at Ahmed Zayani & Sons. “As the brand’s first compact SUV, the Compass brought the authentic Jeep experience to a new segment of customers and now in its latest form, it’s set to continue attracting yet more new drivers to the brand. Jeep’s unique DNA embodies a spirit of adventure, the authenticity of the original 4x4 and mastery of every type of terrain, both off- and on-road; this continues to be at the heart of every Jeep.” Competing in the rapidly expanding compact SUV segment, the new Compass combines all-wheel-drive capability and functionality with incredible value, putting it within the reach of hatchback owners who want to trade up. These buyers don’t need a ‘hardcore’ four-wheel drive, but want the styling, image and practicality of an SUV. The Compass allows them to have just that with the authentic Jeep experience thrown in for good measure. At the other end of the scale, the Compass offers a credible 4x4 to buyers who are downsizing from larger models. The Jeep name has unrivalled credentials in this segment and the Compass now has a true premium feel thanks to the improved quality of its new interior and Grand Cherokee inspired looks. Throw in the high levels of specification you’d normally expect in larger cars, plus a five-year (or 100,000 km) extended warranty and the competitive price (starting at just BD8,500), it makes sense to consider owning a Jeep. Coupled with a tasteful interior and refined ride and handling characteristics that excel in all conditions, the Compass offers a unique blend of premium styling, capability, efficiency and value that is unmatched in the compact-SUV segment. It comes with the proven, fuel-efficient 2.4-litre World Engine that delivers 172 hp and 224 Nm of torque, linked to a six-speed CVT transmission. The Jeep Compass also offers an array of clever features that consumers will appreciate whether commuting to work, driving in challenging weather conditions or exploring new trails or out-of-the-way places. AM/FM/MP3/CD Player with six CD changer, power sunroof, power mirrors and windows, premium leather bucket seats, power adjustable driver’s seat and keyless/illuminated entry. A leather-wrapped steering wheel with audio controls, 4WD lock, electronic stability control and front and rear fog lamps are just some of the many features that make the Compass the perfect compact SUV. Attractive interest rates are currently available at Ahmed Zayani & Sons along with low EMIs; there are also exciting prizes to be given away when you visit the showroom. E Call 17 238-822 or 36 848-944. The new Jeep Compass 4x4 heralds an exciting future for the iconic Jeep brand, whose future, as it celebrates its 70th anniversary, has never looked brighter. motoringshowcase AHMED ZAYANI & SONS More Than Compact
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