April 2016 181 www.bahrainthismonth.com and named in honour of the plastic disc that featured front and square on the tongue; the DISC has been adapted into PUMA’s performance footwear. From runners to court shoes – the futuristic styles have been reissued as lifestyle sneakers with the DISC Blaze accruing a massive cult following. The new PUMA Red Bull Racing lifestyle collection will be available to buy in store and online from April. The IGNITE DISC, evoSPEED DISC Spike and Sportstyle DISC Sleeve are also available at the PUMA store, located on the second floor of City Centre Bahrain. Call 17 178-046 or go to puma.com/running. driver Daniel Ricciardo. “They’re really comfortable and quick and easy to get on, so I’m a big fan – especially as we’re always on the go during the F1 season. It’s great working with PUMA – a brand always pushing the boundaries of comfort in its racewear. I’m really excited to see this reflected in the Red Bull Racing lifestyle gear as well.” For the running category, the IGNITE DISC ensures a quick and secure fit. The upper is comprised of comfort foam that conforms to the foot offering plenty of comfort, while a breathable net mesh hugs the foot making the shoes ultra lightweight. The new evoSPEED DISC Spike is fit for the world’s fastest athletes on the track. It wraps and secures the foot onto the platform within a split-second. High-level track and field athlete Colin Jackson wore the original DISC Spike when he won gold at the 1993 World Championships in Stuttgart. “At PUMA, we strive to push the boundaries of innovation in all of our products,” says Kohei Hagio, PUMA senior head of product line management for running and training footwear. “It’s a never-ending pursuit to be forever faster in everything we do. The DISC System technology is a representation of this commitment and desire.” “I’m all about speed and the evoSPEED DISC Spike gives the most comfortable fit in the quickest time,” says the world’s fastest man, Usain Bolt. In its Sportstyle collection, PUMA drops the reimagined icon, the Sportstyle DISC Sleeve, to pair the legendary DISC System with a sleek contemporary upper and the brand’s IGNITE Foam technology. Originally launched in 1991
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