www.bahrainthismonth.com A revolutionary technology introduced by a renowned sports brand is now being featured in its latest collections and worn by the world’s leading sportsmen and women. Global Sports Brand PUMA revolutionised the industry 25 years ago by first introducing the DISC System into a range of running shoes. Featuring a new technology, it was celebrated for being the first laceless closure system. With a turn of the DISC dial, the internal wire system tightened to provide a custom fit. PUMA’s laceless shoe is now celebrating its 25th anniversary with the introduction of the DISC across three of the brand’s latest collections, incorporating the easy-to-wear, laceless system to its key styles of the season – Red Bull Racing, Running Footwear and Sportstyle. The Red Bull Racing lifestyle collection incorporates the DISC in a new and minimalistic design, with grey perforated leather upper, offering the ultimate fit and comfort. Available in a blue colourway, the shoe showcases design features including PUMA’s iconic Formstripe and subtle Red Bull Racing branding on the heel. “I first tried out the DISC shoes a few months back and loved them,” says Red Bull Racing marketplace AMA SPORTS – PUMA The Laceless Wonder! 180 April 2016
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