22 September 2020 www.bahrainthismonth.com motoring news DOUBLEPODIUM FINISH Aston Martin Racing fought back from adversity in a fiercely-contested Total 6 Hours of Spa – Round 6 of the FIA World Endurance Championship (WEC) – to record a hugely competitive doublepodium in Belgium and maintain its convincing lead in the GT Manufacturers’ and GTE Pro Drivers’ standings. Despite two torrential rain showers, one of which forced the race to begin behind the Safety Car, three further Safety Car periods, two punctures and several critical strategic calls to manage an ever-changing race, the #95 Aston Martin Vantage GTE driven by Danish duo Nicki Thiim and Marco Sørensen raced through to second place – finishing just 5.6s behind the GTE Pro leader. Behind them, in third position were their team-mates Maxime Martin (BEL) and Alex Lynn (GB), who came within seven minutes of fuel’s-worth of winning the Belgian race for the second year in succession. Aston Martin now leads the GT Manufacturers’ Championship by 29 points with 219, while Thiim and Sørensen hold a 19-point lead in the Drivers’ standings. The result also means that an Aston Martin Vantage GTE has finished on the podium 15 times out of 24 attempts, while least one works Aston Martin Racing crew has stood on the podium at every race this season. TAKING CENTER STAGE This November, INFINITI Motor Company will raise the curtain on the all-new QX55, heralding the brand’s return to the luxury crossover coupe segment it created almost two decades ago. With a roofline and visual elements inspired by the iconic INFINITI FX, the QX55’s design will fuse the stance and versatility of a premium midsize crossover with the sleek profile of a sports coupe. The QX55 will also feature innovative technologies designed to empower, engage and connect luxury customers. The all-new QX55 will be revealed via social media on November 11, 2020 at 5:55 PM PST. The 2022 QX55 will arrive in showrooms across North America in the spring of 2021 and will be available in other regions thereafter. Its debut signifies the first in a wave of new products coming from the INFINITI brand over the next few years. Genesis has received four 2020 Red Dot Awards within the Interface, Retail and Spatial Communication design sub-categories. Genesis took home a win in Interface & User Experience Design for its ‘Copper Design’ Infotainment System featured on the all-new G80 and GV80. Genesis also won in the Retail Design – Showroom category for its brand experience center, Genesis Studio Hanam. Opened in 2016, Genesis Studio Hanam is designed as an open space devoid of purchase pressure and successfully hosts special exhibitions, new model presentations and concept car debuts. Additional awards were received for special exhibitions presented at Genesis Studio Hanam for the G90 and the Mint Concept within Red Dot Awards’ ‘Spatial Communication - Light installations (The G90) and Event Design (The Mint Concept)’ category. In 2019, the Mercedes-Benz V-Class facelift was introduced to the region with a new front design, new colours and upholstery choices, as well as an extended range of safety and assistance systems. Mercedes-Benz has further enhanced the model with the integration of the intuitive and self-learning MBUX (Mercedes-Benz User Experience) multimedia system in the V-Class, available now in showrooms in the region. “We are excited to introduce the sophisticated MBUX multimedia system to our V-Class models. Digitalisation and connectivity are important components of our product strategy. By integrating the MBUX multimedia system familiar to Mercedes-Benz cars, the V-Class becomes even more compelling”, said Acting General Manager and Head of Sales of Mercedes-Benz Vans Middle East and North Africa (MENA), Serkan Sarikaya. In the V-Class, available in the MENA region, there are two baseline MBUX systems to choose from. MBUX Entry is equipped with a 7-inch display and touchpad and MBUX Mid adds the navigation system. Customers can specify individually desired functions to enhance the MBUX multimedia system, such as a larger 10.25-inch display, smartphone integration package and Burmester® surround sound system. DIGITAL INNOVATION INTERNATIONAL RECOGNITION
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