November 2015 77 www.bahrainthismonth.com Cars, including the Jaguar C-X75, Range Rover Sport SVR and the iconic Land Rover Defender, will make their first public debut in the Middle East from November 10. This luxury car manufacturer will celebrate its vehicles’ role in the highly anticipated Bond adventure, SPECTRE, at the Dubai International Motor Show 2015. Motorcity – the distributor of a wide range of passenger vehicles, commercial vehicles and industrial equipment – opened its new Parts Distribution Centre in Ma’ameer. Brett Mommsen, general manager AfterSales, says: “Motorcity remains committed to expanding and improving its operations Motorists across the Kingdom are set to benefit from the opening of a new spare parts centre. New Spare Parts Centre Opens motoringnews&launches Concept Reveal at Dubai Motor Show Hyundai Motor Company celebrated the sale of its three millionth vehicle in the Middle East, 39 years after it began operations in the region. Officials gathered at the Ulsan Plant in Korea to mark the occasion and, to thank customers, the company is offering a new five year/100,000km warranty on selected models (terms and conditions apply). Hyundai arrived in the Middle East in 1976 and, almost four decades on, the brand enjoys continued success. In terms of bestselling markets, Saudi Arabia has taken pole position for Hyundai, benefiting from the brand’s approach of working with three different distributor partners across the Kingdom. Highlighting the popularity of the brand’s diverse product offering, Hyundai can point to a compact car, a mid-size sedan and a compact SUV as its best-sellers. Rewarding Customers With Warranty Offer SPECTRE, the 24th James Bond film, from Albert R Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment, sees the Jaguar C-X75 drive through the moonlit streets of Rome in one of the movie’s most iconic high speed chase scenes. Driven by the henchman Hinx, played by Dave Bautista, the Jaguar C-X75 supercar – named the most advanced Jaguar ever created – was provided by Jaguar Land Rover Special Vehicle Operations (SVO) in collaboration with development partner Williams Advanced Engineering headquartered in Oxfordshire, England. Specially modified Land Rover Defenders and the fastest, most powerful Land Rover ever, the Range Rover Sport SVR take part in major action sequences shot in Austria. The highly capable Defenders were constructed by the JLR Special Operations division with huge 37-inch diameter off-road tyres and enhanced body protection to tackle the challenging terrain of the snow-covered mountain roads used for filming. This iconic Italian manufacturer will showcase its latest offering amidst the crème de la crème of the automotive industy. For the 2015 Dubai International Motor Show, taking place from November 10 to 14, Maserati has announced that it will be exhibiting the Maserati Alfieri, a 2+2 concept car. The Alfieri is hailed as archetypal for the future design DNA of Maserati. The striking concept bears the name of the most prominent of the Maserati brothers – the engineering genius who founded “Officine Alfieri Maserati” in Bologna over a century ago. According to Lorenzo Ramaciotti, the mastermind behind the project: “The Alfieri is a transition point between 100 glorious years of history and the future that is opening up before us.” The Alfieri concept is a sleek, Italian-style 2+2, which clearly affirms Maserati’s racing DNA. Taking inspiration from the A6 GCS-53 designed by Pininfarina in 1954, the Alfieri’s designers have developed a streamlined, uncluttered form. It is characterised by a long, low nose, the characteristic grille and aggressive headlights as well as the signature triple air ducts on the wheel arches and the Saetta badge on the rear pillar. In addition to the Alfieri concept car, Maserati has announced also a regional premiere to be unveiled at the motor show. Lights, Camera, Action! Manufacturer rewards customers with new five years/100,000km warranty offer on selected models. within the Kingdom. We are continuously working towards improving our customer service and now we are able to provide spare parts for over 16 franchises under one roof. This modern state-of-the-art facility also provides our customers with a lounge, free Wi-Fi and refreshments while waiting for their parts delivery. Furthermore, there is easy access and facilities for our paraplegic customers.” At present, Motorcity parts department stocks more than 43,000 line items for its Volvo, Citroen, SsangYong, Subaru, Chery, Luxgen, Denso, Isuzu, Hino, CMC, Tata- Daewoo, King Long, Marshell, Hyundai earthmoving equipment and Kwanglim brands.
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