89 WOTYA 2026 womanthismonth.com | JUNE 2026 Jetour’s title sponsorship of Woman of the Year 2026 reflects a shared belief in ambition, resilience and progress, according to Mr. Kassem. At the heart of the partnership is Jetour’s brand philosophy of ‘Action’, a concept Mr. Kassem connects directly to the values celebrated by Woman of the Year. Mr. Kassem says: “At Jetour, our brand philosophy is built on the concept of ‘Action’. We don’t just witness journeys, we empower them. Sponsoring the Woman of the Year 2026 is a natural choice for us because of the values driving Bahrain’s most impactful women.” For Jetour, the alignment goes beyond visibility. Woman of the Year has long celebrated achievement, leadership and perseverance across a wide range of fields. By supporting the initiative as title sponsor, the automotive brand is placing itself alongside women making a tangible contribution to business, society, education, culture and community life. Mr. Kassem says: “Resilience, bold vision and a refusal to settle for the status quo are the exact same values driving our brand forward.” A Shared Vision The sponsorship also sits within a wider national context. Bahrain’s Vision 2030 continues to emphasise sustainable growth and equitable leadership, with women playing a central role in the Kingdom’s transformation. Mr. Kassem says: “By stepping in as the title sponsor, Jetour is making a firm statement that we are here to champion the pathfinders who are navigating challenges, breaking barriers and shaping the future of the Kingdom. It is an honour to align our brand with their drive, determination and success.” That sense of forward movement also reflects the way Jetour has approached its own growth in Bahrain. In a competitive automotive market, the brand has focused on careful positioning rather than volume alone, building its reputation through design, technology and a strong understanding of local expectations. Mr. Kassem says: “Our growth in Bahrain has been a journey of deliberate and thoughtful positioning, rather than focusing solely on volume. Our key milestones have been centred on shifting market perceptions and transitioning Jetour from an exciting newcomer into a benchmark for intelligent design and technological sophistication in the Kingdom.” Bahrain’s automotive market is highly discerning, with customers who understand engineering, connectivity and design. Jetour’s success, Mr. Kassem believes, has come from recognising that today’s drivers want advanced features to be part of the standard ownership experience rather than added luxuries. He says: “The true key to our success lies in our agility and our commitment to understanding the modern consumer.” Modern Mobility For drivers discovering Jetour for the first time, the brand is positioned around travel, discovery and accessible luxury. Its vehicles are aimed at families, professionals and motorists who want a practical ownership experience without compromising on design or technology. Mr. Kassem says: “To someone discovering Jetour for the first time, I would describe our identity as a perfect balance of modern design, advanced technology and accessible luxury. We are a brand built around the concept of travel and discovery, created to elevate the everyday driving experience for families, professionals and drivers across Bahrain.” That philosophy is reflected in the product line-up. Jetour’s vehicles are designed to offer a bold road presence, comfortable interiors, premium craftsmanship and advanced connectivity. The brand’s value proposition is built around making intelligent safety systems and high-end features accessible rather than exclusive. Mr. Kassem says: “Ultimately, it is a brand for anyone who appreciates quality and wants a vehicle that beautifully complements a contemporary, active lifestyle.” In Bahrain, the T1, T2 and flagship G700 are currently among the brand’s strongest performers. The T1 and T2 appeal to drivers who want a mix of adventurous design, off-road capability and refined urban comfort, while the G700 is positioned for those seeking premium sophistication and advanced technology. Mr. Kassem says: “These models have resonated deeply in our market because they perfectly align with the distinct lifestyle preferences of local drivers and families.” Trust And Value Standing out among established international automotive brands requires a clear point of difference. Mr. Kassem says Jetour enters the market with respect for the companies that have shaped the sector over decades, but with a determination to offer something fresh. Rather than following a traditional model, Jetour has focused on what Bahraini families and professionals expect from a modern vehicle: safety, connectivity, comfort, value and dependable local support. Mr. Kassem says: “Today, high-end safety, intuitive connectivity and premium comfort shouldn’t be locked behind expensive optional packages.” This approach, he adds, has allowed the brand to build trust by ensuring that customers feel their investment is respected. He says: “By making these advanced features standard across our models and backing them with an incredibly strong warranty and dedicated local services, we build our reputation on trust and tangible value.” Looking ahead, Jetour Bahrain’s priorities extend beyond new sales. The brand is focused on expanding its infrastructure, introducing next-generation models suited to local preferences, improving the purchase and ownership journey and investing further in after-sales service and its parts network. Mr. Kassem says: “For 2026 and beyond, market growth is important, but building long-term trust through exceptional local support is our true objective. We want every Jetour owner in Bahrain to have absolute peace of mind.” Community Commitment Jetour’s ambitions in Bahrain also reach beyond the showroom. Mr. Kassem says corporate responsibility should be active, practical and rooted in genuine engagement with the wider community. The company has focused on working with local schools, hospitals and neighbourhood institutions, while also bringing owners together through family-focused community events and local initiatives. Mr. Kassem says: “We believe a brand’s true value is measured by its active presence in the community. For Jetour, corporate responsibility isn’t about passive sponsorships, it is about real hands-on engagement where it matters most.” That belief connects directly to Woman of the Year 2026. For Jetour, women’s empowerment is seen through three areas: within the organisation, among its customers and across the wider community. Internally, Mr. Kassem says leadership and growth are based on capability. On the road, independent women and mothers form a vital part of the customer base, with their feedback helping shape how vehicles are configured for Bahrain. He says: “Supporting platforms like the Woman of the Year initiative allows us to celebrate the female leaders who are genuinely driving the Kingdom’s future forward.”
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