Bahrain This Month - June 2014

June 2014 93 www.bahrainthismonth.com The new Infiniti Q50 is ready to turn heads around the Kingdom with its signature sport fascia and unique air dam. Nineteen-inch split-spoke aluminium-alloy wheels, each endowed with sport pistons and rotors for pure stopping power, are precisely contained within their arched wells. From the moment its sport leather-appointed seats embrace you, you’re just a magnesium paddle-shift away from seven visionary dimensions of performance. Among a long list of highlights, Infiniti Q50 introduces direct adaptive steering. This completely digital system used in the aviation industry is not only the fastestresponding kind, but also gives the driver a range of steering response settings to suit his or her mood and the driving conditions. With InTouch, you are introduced to a new level of connectivity. The system integrates your digital life, including apps, in a system that responds naturally to your touch. Touch, tap and swipe to navigate, read emails, stream music and catch up on social media. “2013 was a record growth year for us and now, with the launch of the Q50 with its beautifully new sporty and muscular design, ground-breaking technology and outstanding performance, we are confident to surpass last year’s achievements,” says Paul Baker, general manager at Y.K. Almoayyed & Sons, the exclusive dealer for Infiniti in the Kingdom. The brand’s leading safety features continues with predictive forward collision warning, which alerts the driver to risks that lie beyond their field of view. The visionary technology extends your awareness and confidence. It scans the area behind your car, and — as you back up — can warn you if it detects something. It can even brake for you to help you avoid a collision. The breathtaking performance of Infiniti’s 3.7-litre 24-valve V6 engine is crafted out of aluminium alloy to help reduce weight and increase responsiveness, giving you soulful power and a thrilling drive. And with 326 hp, luxury has never felt so liberating. “As we welcome Infiniti Q50 to the range, with its new levels of driver personalisation, safety and connectivity, Y.K. Almoayyed & Sons has never had more to offer the Infiniti customer,” Paul adds. The starting price for Infiniti Q50 is BD15,995; to test drive the new car, visit the Infiniti showroom in Sitra. i Call 17 732-732. Encapsulating the vision of future premiumperformance sedans, this car has a distinctive design, world-first technology, an engaging performance and in-car connectivity. Driven by Desire Y.K. ALMOAYYED & SONS

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