June 2014 99 www.bahrainthismonth.com City Centre Bahrain will become Bahrain’s World Cup portal, a place where two passions — fashion and football — meet. “Our approach in this campaign is to take a bird’s eye view of our channels and create a synchronised experience for shoppers, from the moment they enter our car park until the moment they leave,” says Duaij Al Rumaihi, senior mall manager. “The campaign includes winning grand prizes, receiving gifts with purchase, interactive activations, an exclusive art show, social media competitions, and creating memorable moments for our customers.” Shop and win Redeem receipts worth BD35 to receive a football-related trivia card at the customer service desk. The e-coupon will be sent to your respective mobile device for a chance to win one of two Subaru BRZ sports cars. The act of redeeming receipts of BD50 or more entitles customers to a gift with their purchase from a variety of World Cup merchandise including, watches and athletics bags. World Cup ambience On entering the mall you will immediately feel the football fever with crowds roaring and anthems playing through speakers. The atmosphere is completed with football jerseys and flags hung around the mall. Brazilian Samba Parade Of course, your trip to the mall cannot be complete without dancing along with the samba parade by a Brazilian dance troupe taking place on June 19-20 at 5pm, 7pm and 9pm. Interactive fun A multifunctional interactive screen placed over the fountain in the centre of the mall will have a digital display of match scores and schedules during the campaign together with an interactive e-football game controlled via an iPad joystick. Visitors can experience a bit of augmented reality and receive campaign messages and animations by scanning a big three-dimensional ‘C’ that will be displayed on the Central Galleria display. Paint your nails in the theme colours of the season at a football-inspired beauty station, which offers services such as nail art and make-up. Then walk over to the ‘City Stadium’ football-themed photo booth and flaunt yourself with flags, humorous captions and other related props to be entered into a social media competition. Shoppers will walk away with a framed, branded photo as a souvenir. Get as many friends and family into one group selfie shot, taken at the mall and post it on Instagram mentioning @CityCentreBahrain and #CitySelfieBH. Three photos with the highest number of people will enter to win gift cards and complimentary City Cart service. As you walk around the mall, don’t forget to spot the ‘Referee’ flashing football cards with instant prizes at randomly selected shopping outlets. i Call 17 177-771. CITY CENTRE Bahrain No sporting event captures the world like the FIFA World Cup. Be a part of the action right here in Bahrain with this month-long mesmerising campaign. Shop like a Champion
RkJQdWJsaXNoZXIy Mjk0MTkxMQ==