www.bahrainthismonth.com June 2013 85 Smarter than Ever LG provides a simple, intuitive Smart TV user experience with an enhanced remote and expanded search and share capabilities. AJM KOOHEJI GROUP Global leaders and technology innovators LG Electronics launches its new Smart TV line-up that is set to make a splash in Bahrain’s market. The electronics brand’s flagship model, the 55-inch LA 8600, defines smart control with its enhanced interface that allows users to easily access their favourite programmes. The ‘Magic Remote’ has been redesigned to fine-tune content and menu navigation, making interaction as simple and intuitive as possible. The enhanced ‘Smart Share’ feature offers users the ability to mirror or transfer content from smart devices to TVs via a multitude of connectivity options, including Wi-Fi and Miracast. The 2013 range enhances inter-device sharing by implementing Tag On, which immediately connects two devices for speedy media sharing. You simply need to hold a smartphone, or other NFC-enabled device, against the NFC sticker. A steadily growing selection of content is available, including a handful of new local apps, which users will find informative and exciting. These include ADMCsport.com, Alaan TV, Zawya, Roya TV, LBC, City 7, CNBC Arabia, Shoof Al Kass, eTarab as well as Facebook, Twitter and YouTube. Styling of the models embodies LG’s minimalist cinema screen design. The TV’s bezels have been significantly reduced to provide a greater sense of immersion while the stand further enhances the effect, enabling the screen to appear as if it is floating. Both elegant and functional, the stand complements the screen without creating any visual distraction. This sleek formation effortlessly blends into any modern interior design scheme. Additionally, the stand features a convenient swivel and roller function, allowing the TV to be repositioned with ease. The Cinema 3D Smart TVs employ Film Patterned Retarder (FPR) technology for superior 3D viewing comfort. This uses lightweight glasses to create a comfortable viewing experience without the distracting flicker or crosstalk of active shutterstyle glasses. These models have won CES innovation award for their superiority in hardware and software. “We always strive to provide the most engaging, most convenient user experience to consumers in the region. We have been singularly uncompromising, both in developing and improving the LG Smart TV platform. As a result, we are confident that our 2013 models will shatter all expectations and demonstrate that LG has moved the medium of Smart TV forward,” says DY Kim, president of LG Electronics in the Gulf region. LG in Bahrain is associated with AJM Kooheji Group. E Call 17 404-590, 17 223-570 and 17 670-434.
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