146 June 2013 www.bahrainthismonth.com marketplace Printing Innovation Sharp Middle East’s brand new MX-7040N and MX-6240N digital full colour multifunction printers are perfect for high volume office production. ROUBEN’S STORES The highly automated light production machines have been designed by the international electronics giants primarily for corporate reprographic departments. The launch has been making quiet some noise with pay-for-print firms that need the agility to react quickly to urgent, unscheduled jobs. “With its high levels of productivity, increased user-friendliness and unparalleled reliability, we’re proud to launch our first entry into the competitive, but lucrative production arena,” says Tomoo Shimizu, director of business solutions, Sharp Middle East. To make things as easy as possible, Sharp has equipped the new MFPs with a large colour touch screen which is operated by ‘finger-swipe’ technology; similar to that which is commonly found in smartphones and tablet PCs. Finger-swipe control simplifies every task including all printing, copying, scanning and finishing operations. A large selection of finishing options makes it possible for customers to produce a wider range of documents in-house, giving them the benefit of financial savings, faster reaction times and better security for sensitive or time-critical documents. The MX-7040N and MX-6240N MFPs provide exceptional performance and expandability to meet the most discerning of business needs. With true 1,200x1,200 dpi high-quality printing, a 10.1-inch colour LCD touchscreen and the option of Internet browsing and printing of web pages is made available. The multifunctional systems ensure enhanced usability, superb image quality and advanced functionality. The range is equipped with a 3,100-sheet paper capacity and seamless printing with an immediate toner hopper to ensure continuous runs during cartridge replacement. In terms of build quality, they feature an environmentally-advanced design which is free of lead and chromium, and feature a short warm up time, contributing to overall energy savings. “Sharp prides itself on developing the latest printing solutions to ensure businesses can enhance their productivity through smarter, more efficient and more reliable devices. It is targeted to both print and copy bureaus and in corporate reprographic departments of larger-scale corporations. The launch of the new line-up is part of Sharp’s overall business strategy to increase penetration in the colour printing segment and grow market share into the lucrative production arena. The range is a great addition to our solid MFP line-up,” explains Ravinder Kumar, general manager of sales at Sharp Middle East. E Call 17 227-770.
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