www.bahrainthismonth.com June 2013 113 In the new E-Class, no less than 11 new or optimised assistance systems from the future S-Class celebrate their world premiere. They combine a host of comfort and safety features, all of which the German automaker refers to as ‘intelligent drive’. They include systems which, for the first time, can help prevent accidents with crossing vehicles or pedestrians. The active lane-keeping assist can help prevent crashes with oncoming traffic. The new E-Class makes a significant step forward when it comes to efficiency and ecology, owing to the new, powerful engines featuring sophisticated direct injection technology. With its new design the model encapsulates intelligence and emotional appeal in a visually superior manner. It offers a considerably sharpened design with a cultivated, elegantly sporty look, enhanced comfort and driving pleasure. As a result, the E-Class continues to consolidate its leading position in the luxury class. “With the new model we set down clear markers in the areas of safety, design and efficiency. It brings lots of technical innovations to the road and is without doubt the best E-Class ever. This is also reflected in its design and lovingly revised interior. As a result, it brings a breath of fresh air to the luxury class. The E, therefore, continues to stand for the leading position in this demanding segment,” says Graeme Newport, general manager of Al Haddad Motors, authorised general distributor of Mercedes-Benz. A closer look The interior has been visibly reworked and harmonised with the expressive exterior. High-quality materials and refined, subdivided areas with precise joints and sharp curves underscore the overall impression of the generous interior. A new feature line and a repositioned three-dimensional trim strip gives the saloon new, visually exciting proportions. The feature line runs below the structure line from the rear door through to the tail light. Visually this benefits the vehicle in terms of length. It underscores the side trim, which has been shifted downwards. Overall the E-Class looks more elongated and elegant, yet at the same time both dynamic and composed. A new feature is the two-part trim which stretches across the entire dashboard. It can be selected in a wood or aluminium look, irrespective of the equipment line. Other additions are the design of the air vents and an analogue clock between the two central air vents. E Call 17 785-454. With new, efficient engines, assistance systems and a design idiom, Mercedes-Benz has comprehensively modernised the E-Class to extend its leading position in the luxury segment. In Top Form AL HADDAD MOTORS
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