92 July 2014 www.bahrainthismonth.com The latest generation of the Jeep Cherokee mid-size SUV is a key model in expanding the success of the Jeep brand in the Middle East. Available in sport, longitude, limited and trail hawk trim levels, the model offers a choice of two power trains — the new 3.2-litre V6 Pentastar and 2.4-litre MultiAir Tigershark engines. Building on the successful, original Jeep formula, this model boasts an all-new frame, exterior and interior design in addition to new engine, safety and convenience features. It delivers class-leading capability, interior space, comfort, refinement and power plus state-of-theart technology. “The all-new Jeep Cherokee offers customers the unique combination of superior on-road ride and handling, new levels of efficiency, entertainment and comfort along with five-star safety features that project the Jeep brand into the future,” says Ryadh Al Zayani, automotive director of Ahmed Zayani & Sons. “Jeep Cherokee boasts a new contemporary design, nine-speed automatic transmission and two advanced engines, class-leading capability from three innovative 4x4 systems, more than 70 safety features, and a host of new segment-exclusive technology features.” The launch of the Cherokee was celebrated across the Middle East with a special road show that gave consumers the opportunity to take a close-up look at the Cherokee as well as its stable mates from the Jeep range. The model has an updated range of headlights and revised front grilles that gives it a whole new appeal. A revised bumper with LED lights and a modified tail gate makes the SUV capable enough to run in all extreme road conditions. New safety and security features include automated lane shifting, anti-braking systems, cruise control, parking assistance and front and rear cameras. New features The vehicle’s Parksense parallel/perpendicular park assist feature, a first in a Chrysler group vehicle, uses ultrasonic parking sensors on the bumper to guide the driver into an available parking space when parking manoeuvres are initiated. The system does the steering automatically — the driver just controls the gear position and brakes. The Trailhawk model exemplifies Jeep 4x4 capability with a distinctive, aggressive look, backed up by Jeep Trail Rated hardware, for the most capable Jeep Cherokee model and the most capable mid-size SUV in the segment. The Jeep brand line-up available in the Middle East comprises the Compass, Cherokee, Grand Cherokee, Wrangler and Wrangler Unlimited — the widest range of models available at any time in Jeep’s long, legendary history. i Call 17 238-822. A rejuvenation of a consumer favourite is set to create a new standard in the mid-size SUV segment. We take a closer motoring Iconic Power AHMED ZAYANI AND SONS
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