France In Bahrain July 2013 77 www.bahrainthismonth.com ZAYANI MOTORS An Affordable Sedan The new Peugeot 301 is a clear illustration of Peugeot’s internationalisation, and its desire to conquer new markets. It has been specifically designed to appeal to a wide customer base, demanding and attracted by ‘three-compartment’ sedans that are both affordable and offer status. This is positioned at the heart of its segment. It offers modern styling and features, carefully adapted to fulfil the expectations of the different markets in which it will be sold. Incorporates the very latest stylistic codes of the marque, the 301 offers a refined character and a modern appearance which inspires motion and gives an aura of strength. Furthermore, the design of the vehicle was guided at every stage by this last requirement, incorporating Peugeot’s best quality criteria. The sedan has been developed to adapt to all conditions of use, even in extremes of weather and road surfaces, including both hot and cold countries as well as poor road surfaces, and so on. At 4.44m long, it sets itself apart with an optimised and generous structure that puts it a step ahead of the competition. As a result it has benchmark characteristics in its segment including. Record occupant space in the rear seats, with legroom of 121mm, a record boot volume of 640 litres, and safe handling combined with a high level of comfort. This uarantees an excellent driving experience in all circumstances and, finally, a wide range of safety equipment is available, including ESP, ABS, up to four airbags, and emergency braking assistance. The 301’s 1.6 -litre VTi 115 hp petrol engine is perfectly suited to the expectations of the target markets in the Middle East. The four-cylinder petrol block with 16 valves in a light alloy is fitted with an inlet camshaft with a continuously variable timing system (VVT) and accepts octane indices ranging from RON 87 without any deterioration in performance. As with the four-cylinder engine, considerable work has been carried out to reduce friction, such as fine bedding in of the crankcase and a piston with reduced rings. The result is a reduction in carbon emissions, increased by the adoption of a variable output oil pump. Its maximum power is 115hp and the maximum torque of 150Nm is reached at 4,000 rpm, and it complies with Euro 5 standards. A family vehicle, safe and reliable with great driving pleasure, the 301 incorporates modern comfort equipment, including electronic air conditioning, MP3 audio system with Bluetooth hands-free kit and USB connection, remote opening of the boot, and rear parking assistance, all of which guarantee an excellent level of features and comfort on board. E Call 17 703-703. This all-new compact family sedan is a stylish, comfortable and affordable offering from Peugeot delivers a very real choice for consumers. francesupplement Peugeot 301
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