www.bahrainthismonth.com July 2013 103 Euro Motors, the official distributor for BMW in the Kingdom, has started to generate tangible returns on the customer service enhancements introduced last year. “The increase in sales during the first five months of this year is a reflection of our enhanced customer service offering, extensive product offering and premium facilities,” says Paul Yates, Euro Motors general manager. “Last year we also continued to invest in upgrading our after-sales facilities, and this is now being translated into our top-line revenue performance. We’ve also invested heavily in upgrading employee training and in launching customer-focused initiatives to improve the overall purchasing and ownership experience.” As part of these initiatives, Euro Motors recently introduced a BMW after-sales service shift to increase efficiency and offer improved services to its customers. The new shift arrangement facilitates quicker service turnaround times, working in conjunction with the Fast Lane Servicing programme, extended warranties and service packages. In addition, Euro Motors has consolidated its existing agreements with Zayani Leasing to offer a regular series of attractive promotions designed to assist those wishing to purchase a new or pre-owned BMW. “To further emphasise our ongoing investment in BMW Group brands, we will continue to focus on further improving our facilities and business processes through a number of new initiatives,” Paul advises. “These will include increased staffing in our call centre, further development of its customer relationship management department and the launch of new BMW Group international training programmes for our staff.” Today, Euro Motors has more than 250 employees in its facilities in Bahrain, a figure that reflects the company’s commitment to the growth and development of the Kingdom’s automotive market. “When we started our BMW operations in 1998, we made a commitment to provide customers with premium products, professional staff and exceptional service standards. As such, we have continued to invest in our business and build on the company’s rich heritage to become one of the fastest-growing importers in the Middle East,” says Paul. “As the leader in the automotive sector in Bahrain, our aim is to set ourselves apart from competition by maintaining our high standards. In addition to customer satisfaction being our number one priority at Euro Motors, we recognise that customer loyalty is the major contributor to our continued success and, as such, we always to try to find new ways to ensure they have the best possible purchase and ownership experience. “We strive to offer a service that reflects the premium nature of the BMW Group brands, which is why we continue to invest in the development of our facilities and launch new valueadded services such as this BMW after-sales service shift.” Ramadan promotion The Holy Month has traditionally been a productive period for the Kingdom’s car dealers, and Euro Motors has lined up a special promotion for Ramadan. “This year’s promotion will allow our customers to buy now and pay later, with the first instalment due in 2014,” Paul advises. “Such deals are all part and parcel of our desire to increase our market share across all areas of our business.” On the horizon Among the new models that Euro Motors expects to launch later this year is the all-new BMW 4 Series Coupé, which will mark the introduction a brand-new series for the German automaker — the 4 Series. We can expect a new model from MINI to be unveiled as well — the Hatch. E Call 17 750-750. David M Robertson With a vision to further help improve its customer service offering, Euro Motors is investing to upgrade its service offering to customers. Investing for Customers EURO MOTORS Paul Yates spotlight
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