www.bahrainthismonth.com January 2014 95 The all-new Lincoln MKZ made its debut last month in Bahrain at a special reveal event hosted by Almoayyed Motors, the local Ford and Lincoln importer-dealer, marking a key milestone in the Lincoln brand’s reinvention. The first vehicle from the dedicated Lincoln Design Studio, the MKZ signifies the introduction of the reinvented Lincoln brand, which will focus on attracting a new body of premium automotive customers. “We are thrilled to debut a new Lincoln era for our customers here in Bahrain starting with the all-new MKZ,” says Sandeep Mathur, general manager at Almoayyed Motors. “We are confident that this new model will set the benchmark and standards of what luxury customers can expect from Lincoln moving forward. Our intention is to bring a whole new ownership experience to Lincoln owners, starting with truly unique features and technologies that elevate the driving experience.” The all-new MKZ enters the midsize luxury segment with a raft of new offerings. It is the first Lincoln created by a dedicated team in its new Lincoln Design Studio. With a sweeping profile, MKZ incorporates one of the world’s widestopening retractable glass roofs. The retractable panoramic roof, a new signature feature for Lincoln, offers one of the largest openings available on any current sedan. It also boasts Lincoln Driver Control, which is an intelligent system that delivers a refined ride and engaging driving dynamics. Standard Lincoln Drive Control intuitively integrates multiple systems (engine, transmission, body and chassis) to deliver totally new Lincoln driving quality. The MKZ comes with a 3.7-litre V6 that produces significantly more power than the previous model while improving fuel economy approximately five per cent. The SUV also utilises a six-speed automatic transmission, while paddle shifters mounted behind the steering wheel add to the performance driving experience. Improving grip on slippery roads, the available all-wheel-drive system anticipates and adjusts the power delivery to the front and rear axles in as little as 16 milliseconds, faster than the blink of an eye. Standard amenities include an 11-speaker audiophile entertainment system and cabin air filtration, plus heated front seats (with the driver’s featuring 10-way power controls), remote start capabilities and Active Noise Control. E Call 17 737-373. The new Lincoln MKZ heralds a new era for design and technology in the Lincoln range of premium vehicles. A New Future ALMOAYYED MOTORS
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