www.bahrainthismonth.com January 2014 93 The new Cadillac SRX luxury crossover introduces technology and design enhancements headlined by CUE (Cadillac User Experience), the in-vehicle user experience that incorporates touch-screen controls similar to the most popular mobile devices. Interior and exterior design updates further distinguish the new SRX, while active noise cancellation technology helps provide a quieter driving experience. Since its redesign in 2009, the SRX has established a strong visual signature for Cadillac in the luxury crossover segment. This latest model refines that appearance with a new design for the front upper and lower grilles that conveys greater depth and the brand’s attention to detail. The front fender vents are new and incorporate LED light pipes. The SRX is the latest vehicle to incorporate Cadillac’s ‘control and alert’ strategy that employs advanced technologies — including radar, cameras and ultrasonic sensors — to help prevent crashes. The safety features are part of Cadillac’s new Driver Awareness and Driver Assist technology packages. These include Cadillac’s safety alert seat technology, automatic front and rear braking, adaptive cruise control and more, using radar and other technologies to help avoid collisions. The car seats five and delivers generous occupant and cargo room, wrapped in the dramatic and signature Cadillac style that has pushed the brand back to the top of the world’s luxury manufacturer ranks. The SRX is offered in Luxury and Premium, with all-wheel drive offered on the Premium model. CUE is standard on the SRX as is the brand’s new design and technical breakthrough for intuitive in-vehicle control and connectivity. CUE pairs entertainment and information data from up to 10 Bluetooth-enabled mobile devices, USBs, SD cards and MP3 players with a vehicle infotainment system that reduces complexity through customised information and fewer buttons and larger icons. The comprehensive, in-vehicle experience is designed to be unique for each consumer, from the simple user to the fully connected super user. The heart of CUE is the vibrant, eight-inch LCD multi-touch sensitive screen — with proximity sensing and haptic feedback — that is seamlessly integrated in the top of the central instrument panel. The system displays its home page, which resembles a smart phone’s screen, with large, easy-to-target icons that execute commands. Capacitive technology on the screen and faceplate enables consumers to use the same swipe, pinch or spread gestures common to most popular smartphones and tablets. All models are powered by a direct-injected 3.6-litre V-6 rated at an SAE-certified 308 hp and 358 Nm of torque. The engine is matched with the Hydra-Matic 6T70 six-speed automatic transmission, which features a driver-selectable eco feature that alters the shift points for improved fuel economy in normal driving conditions. The National Motors showroom is located in Sitra and you can contact the dealer to arrange for your own test drive. E Call 17 457-212. This new Cadillac pushes the boundaries of innovative technology for passenger comfort and safety. Revolutionary Technology NATIONAL MOTOR COMPANY Cadillac SRX
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