February 2019 39 www.bahrainthismonth.com commercebusinessbites As part of its keenness to better serve all segments of society, including the deaf and those with hearing impairments, the Telecommunication Regulatory Authority (TRA), in cooperation with call centre service contractor Silah Gulf, has launched a video call service for its consumer call centre. The new feature allows any android user to initiate a video call directly to TRA on 81188 to submit their complaints and enquiries. The initiative comes in response to the message recently launched by Omar Farooq in social networking accounts “I am deaf”, which highlighted the challenges faced by the deaf and people with hearing impairments. It is also in response to a recent conference on accessibility for those with specific needs and the introduction of consumer rights under the TRA’s Consumer Protection Regulation. Shaikh Nasser bin Mohamed Al Khalifa, the TRA’s acting director general, said the organisation takes its responsibility to special needs users seriously and will continue to improve services for them. Video Calling launched AlMabarrah AlKhalifia Foundation has signed an agreement with Tamkeen to support a number of programmes to enhance the skills of Bahraini youth and prepare them to embark on their careers. The foundation works through its Rayaat Scholarships Programme, as well as training youth within the Ithra’a Youth Enrichment Programme, which is being supported by Tamkeen for the first time this year. AlMabarrah AlKhalifia Foundation has so far offered more than 270 scholarships for students, enrolling them in different programmes, according to each individual’s natural orientations, capabilities and skills, while taking into consideration labour market needs and Economic Vision 2030. The Rayaat Programme offers training sessions and workshops that aim to reinforce self-esteem, develop self-assertion, and enhance speaking, management and communication skills, with a focus on English fluency, giving students a good platform to engage in the market and fulfill their roles. It also offers scholarships for students to enroll in any of the accredited universities in the Kingdom and is packed with other benefits, among which are incentives, workshops, and training opportunities in both the public and private sectors. The Ithra Programme aims to promote a culture of giving back to society through voluntary service. Enabling Bahraini Youth Majid Al Futtaim (MAF) and I.AM+ have joined forces to introduce groundbreaking AI-powered customer-focused solutions. In a move announced at the World Economic Forum in Davos, MAF is to partner with Los Angeles-based technology company, I.AM+. Founded by innovator and global music artist, will.i.am, I.AM+ will offer MAF its Omega platform, an AI-powered conversational and contextual voice assistant that will enable an entirely new level of experiential retail at various customer touchpoints. The technology delivers deep cross domain knowledge for a seamless customer experience, by passing and sharing common traits across several industries and services. The solution addresses a rising gap between what consumers want from their shopping experience and the level of satisfaction with their experiences across various domains. MAF aspires to be as prominent digitally as it is physically by adding a digital dimension to its businesses and enhancing its data and analytics capabilities. The Bahrain Tourism and Exhibitions Authority (BTEA) honoured 85 tour guides during a graduation ceremony held in the presence of the BTEA CEO, HE Shaikh Khaled bin Humood Al Khalifa. Certificates were distributed to the second batch of tour guides following the successful completion of the comprehensive training programme organised by the authority in collaboration with Tamkeen, United Nations World Tourism Organisation (UNWTO) and the World Federation of Tourist Guides Associations (WTFGA). “Through launching this initiative in collaboration with the UNWTO and WTFGA, the BTEA has increased the number of certified tour guides in the Kingdom to 185 in order to meet market needs,” said Shaikh Khaled. Involving both theoretical and hands-on training of the candidates, the final week of the programme was dedicated to selecting the best candidates to be trained as trainers. The programme’s aim is to attract additional tourists to the island as well as increasing their length of stay. Tour Guides Recognised AI-Powered Solutions
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