136 February 2012 BTM marketplace Domestic Perfection Yusif Bin Yusif Fakhro brings you a leading international brand that perfects your home appliance experience; Miele. YUSIF BIN YUSIF FAKHRO Founded 111 years ago, Miele has insisted that ‘Made in Germany’ is a promise of quality. According to the company, this is a promise of trust; an expectation on which customers can bank when purchasing any Miele product. Being German, though, is not in itself sufficient for this company. The team at Miele continues to follow the words of its founding fathers, Carl Miele and Reinhard Zinkann: “Success is only possible in the long-term if one is totally and utterly convinced of the quality of one’s products.” That results in a commitment to values such as quality, innovation and sustainability. Immer Besser — Forever Better — has been the company philosophy from its onset, representing an absolute and uncompromising dedication to a product and its development. When you see the name Miele, you can count on undisputed durability, reliability, and security. Since its foundation, Miele has manufactured high-quality appliances and equipment for both domestic and commercial use. The product range offered from the company includes a wide variety of household appliances that includes refrigerators, coffee-makers, dishwashers, cookers, ovens, steamers, washing machines and vacuum cleaners. With its reputation for exceptional quality, Miele is also the preferred brand in professional establishments such as medical laboratories and restaurant kitchens. The customer, moreover, is the focal point of every project at Miele; that’s why products are designed and rigorously tested so you can enjoy and rely on them for decades. All its appliances, for instance, undergo a 10,000-hour endurance test, which equates to a life span of 20 years, to ensure flawless usability. State-of-the-art technology To maintain its pre-eminent position in the markets, and to maintain customers’ loyalty, continuous innovation and product development are bywords at Miele. Couple this with the precision of German engineering, the use of the finest materials and an emphasis on customer satisfaction, and it is easy to see why Miele has earned a global reputation as the leading firm in its field of home appliances. With many international-renowned awards for its outstanding reliability, durability and levels of service, Miele deserves its title of ‘the most trusted brand’. E Call 17 408-150.
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