japansupplement This new model made its Bahrain debut during an exclusive media event. Y.K. Almoayyed & Sons, the distributor of Infiniti in the Kingdom, held an exclusive press conference to introduce the new 2017 Q50 sports sedan. To demonstrate the power the 400bhp Q50 Red Sport has on the mind of the driver, a unique test drive opportunity was offered to members of the media, where each driver’s mental excitement behind the wheel was measured. Using a device that records emotions, the driver’s brain data was collected thanks to software linked to a headband. This data – collected from all across the region – will be sent to a music composer to turn into a soundtrack that is to be used during an event in Dubai. Saad Alzowayed, sales manager, Infiniti Bahrain, says: “The Q50 has been a major cornerstone in shaping Infiniti’s success in the Kingdom, and, by introducing two new powertrain’s (300bhp and 400bhp), as well as a number of technological advancements in driver aid safety and performance, we are confident that it will continue to deliver the empowering performance that luxury motoring enthusiasts seek in the segment.” Leading the way is the new Q50 Red Sport 400. This performance-orientated version of the refreshed sports sedan boasts a 3.0-litre V6 twin-turbo gasoline engine with direct injection and delivers 400bhp. Meanwhile, there are now four trim levels for the Q50. An additional turbocharged V6 powertrain is also available with an output of 300bhp. A 2.0-litre four-cylinder turbocharged unit that produces 208bhp is packaged in the standard Q50. Customers seeking a performance hybrid model will be able to opt for the Q50 Blue Sport which combines a 3.5-litre 24-valve DOHC aluminium-alloy V6 and a compact laminated lithium-ion battery with an innovative one-motor, two-clutch control. The hybrid system boasts 350bhp with a combined torque of 536Nm, providing strong acceleration and fuel economy. The new Q50 features Dynamic Digital Suspension for the first time, which gives the new sports sedan a blend of ride comfort and class-leading response and agility, its makers say. For those drivers looking for a blend of dynamic settings tailored to their own particular requirements and tastes, the Q50’s Drive Mode Selector can be augmented with a ‘Personal’ setting which allows for a bespoke mix of engine, suspension and steering characteristics. As standard, Q50 models equipped with the new 3.0-litre V6 twin-turbo engine (300bhp) feature the marque’s new Rack Electronic Power Steering, which precisely increases the steering effort required as the vehicle’s yaw rate changes, before adjusting to provide more assistance when the wheel returns towards on-centre. The new model also receives an upgrade with the company’s second-generation Direct Adaptive Steering, which works with Active Lane Control to maintain lane positioning against crosswinds and uneven road surfaces. In terms of safety and security technologies, this model is a leader in its class. Key technological enhancements include; Blind-Spot Warning with Intervention, Lane Departure Warning, Lane Departure Prevention with Active Lane Control, Back-up Collision Intervention with Cross Traffic Alert, Predictive Forward Collision Warning and Around View Monitor with Moving Object Detection. The Infiniti Q50 Red Sport 3.0t 400 is available across the Middle East from BD21,000, while the entry level Q50 2.0t is available from BD13,650. Call 17 732-732. An Exciting Experience Y.K. ALMOAYYED & SONS 86 December 2016 www.bahrainthismonth.com
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