180 December 2016 www.bahrainthismonth.com Major Mall Success Majid Al Futtaim Shopping Malls collected 18 trophies at the Middle East and North Africa Shopping Centre Awards including seven golds for marketing innovation by malls in the UAE and Bahrain and 11 silvers for shopping centres in Lebanon, Oman, Bahrain and the UAE. Created to honour outstanding achievement in retail, marketing, net operating income enhancement, and the design and development of retail properties, the awards are jointly organised by the International Council of Shopping Centres (ICSC) and the Middle East Council of Shopping Centres (MECSC). During RECON 2016 for Middle East and North Africa, Majid Al Futtaim secured seven gold trophies in the categories of design excellence, the use of emerging technology in new media deployment, and the strength of its malls’ integrated digital campaigns, cause-related (CSR) marketing, and public relations campaigns. Winners were selected by a peer-based jury of 11 regional and international experts in shopping mall development, marketing and operations, who fielded and evaluated hundreds of entries across six main categories. Nadeen School has become the first school in Bahrain to officially launch Chromebook and Google Ed technology in tandem with traditional teaching methods. All current Year 5 and Year 6 students, aged nine to 11 years old, use Chromebooks both at school and at home to enhance their progress and broaden their learning opportunities. Google Ed services, such as Google classroom, Docs, Sheet, and Drawing, are specifically made for educators and students and the company is continuously working to make these services better, improving the way teachers, pupils and parents interact. All student devices are under the teacher’s administrative control and all safety features of the Chromebooks have been activated including safe browsing mode and restricting different websites, apps and extensions. Specific software has also been installed to monitor the students’ online behaviour and usage. Rigorous assessment and analysis of this new teaching tool indicates a marked increase in boys’ interest in and attainments across all areas of the curriculum. There has also been a general increase in the children’s ability to work collaboratively, increasing rates of progress and overall dedication to learning. Following from the major success of this programme, future plans at Nadeen include introducing Chromebooks to Year 4 next academic year. After announcing a rebrand at London’s World Travel Market, Bahrain Tourism and Exhibitions Authority (BTEA) used Jewellery Arabia to launch a new identity and dedicated platform promoting the island as a wedding destination. The identity was designed carefully by a group of international experts from the wedding sector to showcase Bahrain’s offering as a wedding destination. The main aim is to provide newlyweds a variety of options in terms of hosting unforgettable celebrations and spending their honeymoon at the best hotels and resorts in the Kingdom. The logo was inspired by an engagement ring and the lines on the diamond portrayed in the logo represent the services and products offered. A dedicated website along with social media channels was also launched. Super School Wedding Bells marketplace business bites
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