December 2016 167 www.bahrainthismonth.com Janabiya Goes Fresh and Friendly ALOSRA The chain of supermarkets that values itself as a lifestyle partner to its customers now serves an upcoming locale in Bahrain. Alosra supermarket, a subsidiary of the BMMI group, has officially opened its seventh branch in the Kingdom, at El Mercado, the impressive new neighbourhood market in Janabiya. The newest branch of Alosra is the anchor store at this open-air retail centre that features a mix of restaurants, cafes and shops, and is built on an elevated platform, offering scenic views of southern parts of the island. The outlet is open seven days a week, from 7am to 11pm, and is designed to match stateof-the-art standards, with unique interiors, product layouts and fittings. This ensures that customers enjoy an improved concept in retailing, based on the company’s extensive understanding and experience in the local and international markets. It features a fresh fruit and vegetables section, butchery, bakery and a wide range of organic foods. In keeping with the sound idea that one’s fitness is paramount; Alosra Janabiya’s offerings are selected with the health and wellbeing of customers in mind. The outlet has introduced a fresh juice station and will also offer a variety of freshly-ground, natural nut butters. All fruits and vegetables available at the store are handpicked and sorted before being put on display. The fresh bread lining the racks at the bakery has zero added sugar, and all beef and lamb sold by the butchery is grassfed. Furthermore, the retailer offers a large selection of vegan alternatives, dairy substitutes and non-dairy items, as well as an array of gluten-free goods. This shop includes a bigger refrigerated space, enabling customers to choose from a larger assortment of chilled and dairy items from all around the world. It also has an expanded product range, as the business has entered into new food and beverage partnerships with prestigious local and global brands. This recent addition to the supermarket chain features innovative displays that aim to inspire. Patrons will find in-store, a diverse number of exclusive recipes displayed with the accompanying ingredients and tips and advice on how to make the most of the groceries they purchase. The senior management of the BMMI group aims for Alosra to cater to a customer base of cultured, well-travelled and discerning individuals with experienced palates and varying tastes. The group understands that its shoppers have very high expectations of the brand and it constantly encourages feedback from them regarding their wants and needs. In view of a greater demand for more healthconscious alternatives, Alosra Janabiya definitely delivers by providing its clientele with convenient, safe and superior merchandise. Call 17 739-769.
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