80 December 2011 BTM Mashreq is one of the UAE’s leading financial institutions and has progressed both in a number of ways throughout the course of 2011. The first nine months of 2011 saw Mashreq winning awards that recognised its ongoing efforts to offer innovative and convenient products and services. The latest accolades include Best Call Centre of the year and the Best Islamic Window from The Banker Middle East Industry Awards 2011 for Mashreq Al Islami. Moreover, the bank was awarded the ISO 9001:2008 certification by the British Standards Institute (BSI) for its operations group. All in all, the last 12 months saw a transformation in terms of organisational strategy in Bahrain. The focus shifted from a mass market retail bank to providing corporate banking and value propositions to two distinct retail segments namely SME and Wealth Management. Helping entrepreneurs Within the small and medium enterprise (SME) sector, Mashreq offers services for micro, small and medium enterprises. For micro and lower SME clients, the company successfully launched small business loans services with a maximum loan amount of BD30,000 and maximum tenor of 48 months. This can be made available to any business that has successfully completed three years in operations and has recorded an annual sale of minimum BD150,000 in the previous 12 months. Currently, Mashreq is working on a programmed trade and working capital solution for the small enterprises having an annual sale between BD500,000 and BD1 million; this will be a partially secured product depending on the outcome of the credit evaluation of the client’s financials. This is expected to be rolled out sometime in early 2012. Additionally Mashreq have also developed three current account propositions namely ‘Value’, ‘Premium’ and ‘Platinum’ for the three SME segments to suit the transactional needs of the clients. The company has made great in roads into the corporate banking arena. Corporate banking services were launched in Q4 of 2010 within Bahrain and have made remarkable progress in this area. Also offered is a wide range of corporate banking solutions to Bahraini clients ranging from simple trade and working capital to treasury and capital markets products. High end clients have also been offered sophisticated solutions and capital market execution. Currently a team of relationship managers and customer servicing officers cater to the large corporate clients, and Mashreq is looking forward to growing this business and team gradually. annualreview The last year has seen Mashreq Bahrain progress both internally and externally to ensure customers receive the best possible financial services and assistance. Ullas Venkat and Iqbal Hasan Khanyari Their wealth management clients are termed as ‘Mashreq Gold’. There has been considerable development in this area which saw the introduction of a range of products and services. Earlier this year, Mashreq teamed up with MetLife ALICO to offer a range of protection solutions for clients including international savings plans, whole life, capital plus, sure future education, sure future retirement, sure future savings, lifetime income single premium and health care solutions. Another key achievement was being able to secure approvals to offer fixed income securities and bonds. A range of international and regional bonds are offered with attractive yields over medium- to long-term tenor. E Call 17 504-417 or 17 504-415 or visit www. mashreqbank.com. Managing your wealth For Your Benefit MASHREQ BAHRAIN
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