bahrainthismonth.com | AUGUST 2025 INDIA IN BAHRAIN 55 Powered by Service Ruzbeh Engineer, Country Manager at Avis Bahrain, reflects on the brand’s success, strategic expansion and customer-first approach after winning Bahrain’s Leading Car Rental Company for the sixth consecutive year. As the Country Manager of Avis Bahrain, Mr. Engineer has a clear priority: consistent, world-class customer service. “The one thing we ensure at Avis is to give the customer the expected world-class service consistency and satisfaction that we have cultivated over 45 years in Bahrain,” he says. “This is made possible by our most experienced and dedicated team at our branches.” Commitment to Service and Growth Each location under his watch is monitored closely. “Our branches have dedicated teams which report regularly on any customer satisfaction issues, which are dealt with immediately. Our goal is to create a loyal base of satisfied customers, whom we believe are the brand ambassadors for our product and services.” Since 2020, the brand has enjoyed strong backing under Al Haddad Group, which has been instrumental in driving Avis Bahrain’s next phase of growth. “The change in ownership gave the Avis team the opportunity to take the brand to greater heights and achieve our ultimate goals,” says Mr. Engineer. This includes everything from customer retention and fleet diversification to expanding into new strategic locations across the island. Award-Winning Performance and Innovation Under Mr. Engineer’s leadership, Avis Bahrain earned the title of Bahrain’s Leading Car Rental Company at the World Travel Awards for six years consecutively. “This award adds value to the brand and, more importantly, keeps all of us motivated and engaged, which is of utmost importance for the success of our business,” he explains with pride. To stay ahead of the competition, Mr. Engineer points to a multi-faceted approach. “Our focus is on a personalised customer service experience, offering a one-stop shop for all transportrelated services,” he says. Avis Bahrain is also the market leader in the luxury segment, with Mercedes-Benz vehicles available for self-drive and chauffeur-driven services at competitive rates. “We also dare to be different in our marketing, with innovative offers throughout the year,” he adds. Technology, too, plays a vital role. “We have invested in an automated car rental DMS system with a real-time fully integrated back office solution for all our valued customers’ needs,” he shares. Vision for the Future Reflecting on his personal career path, Mr. Engineer says: “It’s been 30 years since I first landed in Bahrain. It’s been quite a journey in this beautiful country, from operations to sales to management. Bahrain’s car rental market is fiercely competitive, highly service-driven and to meet customer service standards is a challenge I embrace. “Looking ahead, I was to expand our footprint by adding new strategic locations, marketing our luxury EVs and hybrids aggressively, growing our luxury chauffeur drive services, and increasing our market share at the right price. Fleet expansion with diversification is also a key priority.”
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