August 2018 63 www.bahrainthismonth.com Jeep merchandising and Mopar accessories were featured in special areas, as well as shows, barbecues, children’s activities and live concerts to keep the crowds entertained and the unique atmosphere going throughout the weekend. The Jeep Wrangler was the star of the event with many of the attractions designed to showcase the all-round ability and appeal of the latest generation of the brand’s most iconic model. Boasting the legendary off-road capability for which the Wrangler is famed, the new model is equally at home on and off the road, featuring a suite of advanced technology and specialist equipment, including two advanced four-wheel drive, active, on-demand full-time systems – Command-Trac and Rock Trac – plus Tru-Lock electric front- and rearaxle lockers, Trac-Lok limited slip differential and electronic front sway-bar disconnect. In addition to testing the unstoppable Wrangler, enthusiasts who signed up for the fifth edition of Camp Jeep experienced a packed programme, which included the opportunity to test the extraordinary performance of the new Grand Cherokee Trackhawk, the most powerful and fastest Jeep vehicle ever – fitted with a supercharged 6.2-litre V-8 engine delivering 700hp – as well as exciting test drives in the entire Jeep SUV line-up. The new 2019 Jeep Renegade was among the models available for testing, with its innovative range of turbo petrol engines developed to deliver greater fuel efficiency and outstanding performance both on- and off-road. Visitors were also able to take a close look at the new Jeep Cherokee, the latest version of the brand’s capable mid-size SUV. With all of the off-road ability expected from a Jeep model, the new Cherokee offers a fresh take on the brand’s classic style elements and is packed with userfriendly technology for superior comfort, connectivity and occupant protection. Another dedicated area hosted some of the most significant custom-built concept cars displayed over the last four years at the annual Easter Jeep Safari – the event for off-road enthusiasts that takes place in Moab the week before Easter. Three of them – the Jeep Safari, the Jeep Trailcat and the Jeep Wrangler Africa – are unique, extreme customisations of the Wrangler and pay homage to the icon of the Jeep brand, while the B-Ute and Wagoneer Roadtrip are based respectively on the Renegade and Wagoneer. Anyone wanting to take a souvenir home as a reminder of this great event had a selection of official Jeep products in the merchandising area, while the Mopar area offered a vast array of original accessories and parts for customising Jeep SUVs. This area also displayed two different customisations of the Jeep Wrangler Sahara for visitors to admire: one capable of showing off the legendary off-road capabilities of the iconic Jeep, and the other put together for those who wanted to stand out with their unique style in the city, too. The first – the ‘Offroad’ one – featured a 2’ lift kit, 17’ off-road gear wheels and tyres, 1941 hood graphic and Moab body graphic, moulded splash guards, mesh bikini, snorkel and specific windscreen off-road lights. The second – the ‘Urban’ one – exhibited silver valve caps with Jeep logo, 1941 body graphic, 32’ tyre cover and several chrome details adorning the tube steps, door sills and fuel door. Everything was ready for the new adventure in the best Jeep Jamboree style following the stars-and-stripes tradition of gatherings created to savour the excitement that everyone feels when joining the big Jeep family. About 30 of these events are held every year, from California and Maine to Arizona and Tennessee. Jeep Jamborees all propose the same winning formula as the first meeting held in 1953 on the legendary Rubicon Trail in the mountains between California and Nevada. Information provided by Jeep
RkJQdWJsaXNoZXIy Mjk0MTkxMQ==