BTM August 2012 127 A material as ancient as the art of perfumery itself, Oud, or agarwood is one of the most popular ingredients in fine perfumery today. The Wonders of Oud SYED JUNAID Bahraini perfume house Junaid for Perfumes harnesses the qualities of many natural products to produce aromatic scents that entice customers to return again and again. One such ingredient is a resin extracted from the heart of the agarwood trees, called oud. “Oud has been used in cultures across Asia and the Middle East for over 4,000 years. With its warm and balancing properties, it has been notably used as an incense, aromatic oil and has even been claimed to be used as a medicinal cure for ailments and diseases,” says Hamad Fuad, director of marketing and sales at Junaid for Perfumes. The use of this product has been a part of traditional legacy of perfume making at Junaid for Perfumes. While oud is burned in mubakhar for fragrance, oud oil, or dehn-al-oud, is packaged in a bottle as a personal fragrance. The rising demand of oud and oud-based fragrances and oils are a testament that the unique and luxurious fragrances are here to stay. “In Bahrain, the burning of oud is a traditional gesture for welcoming and honouring guests. From creating a warm ambience indoors to being burned on special occasions — ceremonial, religious or otherwise, the tradition of burning it is customary in almost all households across the Middle East,” explains Hamad. Since its establishment in 1910, Junaid for Perfumes’ innovative creations have portrayed the sheer blend of the authentic past and creative present. Over the years Junaid has cultivated this ‘gift of nature’ into an exclusive collection of scents; with enhanced properties, better quality and a growing reputation spanning the globe. Through meticulous attention to detail and continuous product innovation, oud has transcended the boundaries of tradition and pushed itself to a whole new level of consumer appreciation. “Generally, the sales rise sharply during the month of Ramadan, before both the Eids and during the wedding season as well as it is burned auspiciously during special occasions,” continues Hamad. From its earliest creation of ‘Oud Junaid’ in 1910, Junaid has produced a number of creations that have combined its richness with a variety of other fragrances and essential oils, resulting in perfumes with a very unique appeal. “With evolving trends over the years, a number of western infused oud fragrances have been created that best suit the needs of our customers’ demands, whilst at the same time retaining the traditional aspect of itself,” adds Hamad. Along with treasured pure oud creations like ‘Al Oud’ and ‘Dehn Al Oud’ and the recent addition of ‘Raasikh’ and ‘Hajar Oud’, Junaid for Perfumes has succeeded in positioning its products as distinctive and unique fragrances of high quality. E Call17 737-007.
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