April 2019 35 www.bahrainthismonth.com interview the subject. The secret to sales, profit maximisation and employee engagement, as discussed in The Success Blueprint. And he is in the process of adding start-up business practices to his repertoire, in line with his soonto-be-launched latest book. And, just for good measure, he is also the Middle East’s only ITMI Certified Tour Director, taking groups to Europe and beyond. He explains: “I love to travel, I love to interact with people; this is the perfect way for me to do both. I’m trying to have fun with my life. I hate to be confined and this allows me to do my own thing.” It’s a busy life, but Mohamed adds: “People often ask me, ‘doesn’t it cause a problem doing so many different things?’ but I tell them, if I can manage them all, then why should I choose. I will have multiple projects in hand and I say to myself that, from today, I have 20 tasks to be completed in 100 days.” One of those tasks is to complete work on a new book on start-ups, which will be launched in May 2019. He explains: “There is the argument of why another book on start-ups? There are so many of them. But this features local start-ups, it brings local experience to the table so it will be useful for those who are looking to launch in this market.” He has just launched something new – the 1,000 Authors Mission – a project to involve people who would like to be published, but don’t know how. “I want to create a series of collaborative books, across a range of fields,” he says. “Being published is something many people dream of; it gives them a chance to talk about their achievements and offer insights to others. I’ll be looking to businesspeople in Bahrain and beyond to create collaborations and professional networks – when you become part of a collaborative book, you automatically have a connection and an introduction to others who are also included.” He aims for each book to have 36 co-authors and the undertaking will be a long-term project over several years. He is also planning a publication of women’s success stories as a follow-on from a documentary he took part in back in 2005 with a US director. There’s a follow-up to his earlier book Chai Karak – A Customer Service Story, which was inspired by appalling customer service from a bank and is a mine of great information for bosses on how not to do customer service! Karak Express will give the same insights on sales – to produce it Mohamed researched 1,836 resources to find 247 insights! “The idea is that managers will read it and then go talk about it with their team to improve service,” says Mohamed. Later will come Karak Break. Many people think that I was born with a golden spoon in my mouth.” Achievements In August last year Mohamed wrote on his Instagram account @mohamedisa3ds that he had recently passed 1,000 days since leaving his CFO position. In that time, amongst other things, he had: delivered more than 60 speeches around the globe, including one at Googleplex in California; written almost 30 thought-leadership articles; co-authored two Amazon bestsellers, with Larry King and Brian Tracy; published Chai Karak; consulted widely across several industries; zip-lined from an 11-storey building; slid down a 450-metre office building; climbed the Atlas Mountains; and paraglided from 2,000 metres. He concluded the post by saying “What’s next? I see unlimited possibilities…” Helping with a brand launch Introducing his book Inspiring his audience The acronym that makes up Chai Karak
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