168 April 2016 www.bahrainthismonth.com Two of the oldest convenience stores in the Kingdom are getting a makeover and being reinvented, according to the brand’s holding company. After the great success of gulfmart hypermarket stores, the company’s next step was to take Last Chance supermarkets under its umbrella. Hence both branches of Last Chance, Manama and Isa Town, are being rebranded as gulfmart, which belongs to the same group as Géant. Last Chance Manama was first set up in the early 1990s as a discount store offering customers keenly priced household items as well as garments and textiles. In the mid ‘90s, as the concept of more organised retail was becoming established in Bahrain, the company converted this strategically located store into a supermarket introducing international retailing standards to the island. Soon it became the most popular store in the Kingdom, known for its ‘Lowest Prices in Town’ policy by the year 2000. The Last Chance Isa Town supermarket is the smaller of the two, covering an area of 1,400sq/m on two levels. Conveniently located with ample parking space, the Isa Town branch caters to the daily needs of local customers, with an average of 750 customers a day who visit daily or weekly for their shopping. Both, Last Chance Manama and Isa Town, offer a wide range of products including items from 80,000 categories, such as grocery; fresh food; personal health and cleaning; cosmetics; dental care; dairy; beverages; delicatessen; textile; household goods; furniture; electronics; and bakery products, to name a few. “With Last Chance reinventing itself to gulfmart, we thought we would reach out to all our loyal customers and satisfy the needs of creating value in their everyday shopping experience,” says a company spokesperson. “You can expect a superior shopping experience with great prices and benefit from one of the biggest value stores in the region with the excellent service that you have come to expect.” Call 17 558-181 or visit www.Géantme.com. A popular discount store has reinvented itself with a brand new name, offering affordable items to its loyal customers and a valuable shopping experience. marketplace A New Look GULFMART
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