April 2016 129 www.bahrainthismonth.com Porsche Design advances into the year 2016 with more drive and panache than ever before. When the first Porsche Design P’8478 titanium sunglasses were presented way back in 1978, they went on to become a legendary style icon for almost four decades. This iconic model has been one of the most successful classics of Porsche Design, and has sold nine million pairs since it was introduced to the market. Porsche Design is a lifestyle brand that creates sporty, elegant and highly functional designer sportswear and smart accessories for the global business traveller, including titanium eyewear and watches, smartphones and sound, handbags and luggage. The label has reinterpreted the classic Porsche Design P’8478 for the first time and introduced the all-new Porsche Design P’8678 which embodies the very essence of the brand. Contemporary. Cool. Iconic. As motor sports is etched into Porsche Design’s DNA, the special campaign that unveils the new Porsche Design P’8678 echoes the thrill and adrenaline kick that the sport evokes. In a fitting tribute to the brand, the campaign has been shot staring Mark Webber, the reigning 2015 FIA World Endurance Championship winner. Dr Christian Kurtzke, CEO of the Porsche Design Group points out that just like with the brand’s mechanical titanium Porsche Design watches, the brand stands for sporty elegance in titanium eyewear. Titanium, a material that is key to the brand’s uncompromising quality standard provides outstanding durability and lightness at the same time. Both these factors are distinctive performance benefits for Porsche Design’s correction eyewear as well as its sunglasses. The new P’8678 sunglasses are inspired by highquality titanium watches. Akin to their predecessor, they boast a frame made out of pure titanium. The unique lens shape and characteristic nose bridge of the original design have been retained, whereas the newly interpreted version has a contemporary look that is chic and swanky, much in vogue with the times. The revolutionary replaceable lens technology of the P’8478 was further developed for the P’8678 by the Design Studio in Zell am See, Austria. During the process, the expertise from Porsche Design Timepieces AG, based in Solothurn, Switzerland, was applied to the eyewear design and the interchangeable lens locking mechanism. Taking inspiration from modern-day watch clasps made of titanium, the new locking mechanism enables a quick, easy and safe replacement of the lenses. This makes the sunglasses easily adaptable to different light conditions. Proud owners of the Porsche Design P’8678 sunglasses are provided with an additional set of sun protection lenses in a different shade, allowing for a different look that is equally sporty and sleek. Call 17 582-424. The innovative designer sportswear and lifestyle label for men expands its position as one of the leading brands of high-quality titanium sunglasses worldwide. Sporty Elegance In Titanium PORSCHE DESIGN
RkJQdWJsaXNoZXIy Mjk0MTkxMQ==