114 April 2016 www.bahrainthismonth.com Al Haddad Motors Mercedes-Benz invites Bahrain’s high-profile influencers to take a popular vehicle out for a test drive once a month. The team at Al Haddad Motors has a mission to become an intimate part of the Bahraini culture through tapping into the hearts of the public through mass media. Through these efforts, Al Haddad Motors’ collaboration with local influencers allows test driving of their latest cars and vehicles before some even hit the showroom floor. These strategic collaborations epitomise the phrase, ‘support local’, and are all about embracing and respecting the new type of media that is hitting Bahrain. Al Haddad Motors has invited a wide variety of influencers to take a ride in different vehicles and continues to encourage influencers to test drive, give their opinions on cars and offer authentic views of their experiences. Some of these influencers include Azza Hujairi, or @newmomoldmom, who was offered to try the new Mercedes GL, an extremely spacious and extraordinarily safe vehicle that’s perfect for a family. Omar Farooq, @omr94, was offered the smooth and sporty CLA, perfect for cruising to his meetings and classes. Mohammed Saad, @msaadnutrition, Bahrain’s leading sports nutritionist, took the new motoring There’s no denying the influence that social media and bloggers have when it comes to creating interest and this leading automotive dealer is joining forces with them to raise brand awareness. Test Drives For Bloggers and Influencers AL HADDAD MOTORS A-class out for a spin and covered his experience on Snapchat. The varied classifications of the influencers’ audiences directly parallel the brand’s target audience. Al Haddad Motors offers something for everyone. “We are so excited that we found a way to collaborate with local influencers and to get a better understanding of some of the different accounts here in Bahrain and their influence on our audience,” says Graeme Newport, general manager of Al Haddad Motors. “They are definitely a new and powerful type of media, and we need to start conversations with them and get a lot more involved with their work. Just like our support for local entrepreneurs during the Enma Mall market that happened a few weeks back, we are also putting our efforts into raising awareness for local influencers whilst keeping pace with the ever-changing world of online media. Mercedes Benz is about being relevant and staying on the pulse.” Test driving a Mercedes-Benz is not strictly reserved to those with a high following. Al Haddad Motors offers test drives to all interested parties. Call Al Haddad Motors on 17 785-454.
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